Bear Mountain Vodka

For this specific project, I was required to create and design a brand based on a beverage of my choosing. My job for this project was to create a strong brand concept and graphics that demonstrate cohesive packaging, visual coding, and strong brand recognition. I decided to create a vodka brand called Bear Mountain Vodka. I wanted to create a brand that was both minimalistic and higher-end. This project had a lot of handcrafted elements achieved through prototyping. I chose a very basic color palette to give this modern minimalistic a vibrant, yet elegant feel. The Limited Edition Bottle was a Christmas-themed vodka for the Holiday Season. For the secondary packaging design portion of this project, I wanted to go for a gift box type of packaging. I used the same concept for both the regular packaging and the limited edition packaging, but I used adaptive graphics to give each bottle its style that was cohesive with infused flavor.